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Intuitive
Marketing Technology™
Most of the websites on the Internet today feature what is known as
"dead content" or "static content". This means that the
information that was seen yesterday on the site is the same as the
information seen today. Many large companies have incriminating website
footnotes that inform the user when the site was last updated. Quite often
this date can be many months old.
Research has shown that when people come to a website and
find information that is the same as the information they found on their
last visit, they are unlikely to ever return. People want fresh information!
Since the invention of the printing press, human beings have had an
expectation of receiving new information every day. People don't read last
week's newspaper, or even yesterday's newspaper. They want today's news. The
Internet can serve up fresh information that is refreshed every second, and
can be unique and personalized to every user. Ironically, most companies
treat their website like it is content etched on stone tablets. It never
changes.
Compressed Media
While most companies see the need for a website, very few understand that
the Internet is the television and radio broadcasting medium of the future.
In fact, online video is expected to become the fastest growing segment of
the Internet in the very near future. Whether a company wants to put their
corporate video online, or use their website as a medium to broadcast their
television or radio commercials, there are many technological factors to
take into consideration. WSI provides its customers with the latest
technologies in this rapidly expanding arena. Delivering the latest in media
broadcasting, WSI specializes in the compression of moving media for web
based applications – providing clients with complete turnkey solutions for
digitizing video and audio content and making this content available to the
world over the Internet.
Fast Track Flash
One of the technologies that is paving the way for multimedia broadcasting
on the Internet is Flash. By utilizing vector-based graphics, it is possible
to deliver full screen television-like content, in real time.
Many companies use Flash technology to strengthen their brand, as is the
case with the Coca- Cola web site. Other companies utilize this technology
to create excitement for a product, as is the case with Volkswagen or BMW.
By applying the principles of VirtechES modular development technology,
VirtechES is able to deliver highly advanced flash applications at a
fraction of the cost and development time required by other development
companies. Furthermore, by utilizing Crushed Media's data compression
processes, these multimedia experiences can be delivered to end users
through conventional dial up Internet connectivity.
Stealth Profiling™
How much do you really know about your
customers? What if there was a way to define your customers' psycho graphic
profiles without resorting to expensive focus groups or market analysis?
This is now possible with VES exclusive Stealth Profiling™. By actually
analyzing the websites that your customers visit after they leave your
website, you can learn more about who they are, what their interests are and
how you can better serve them.
SmartMail™ System
Email is increasingly become one of the most
important business tools companies have to improve customer service and
efficiencies. It is expected there will be 36 billion person-to-person
emails sent daily by 2005 (according to IDC). But like any powerful tool, if
used incorrectly, it can cause great damage. For example, vast amounts of
private data can be emailed out of a company at the press of a key, leaving
no hard evidence behind. By analyzing email data streams, the SmartMail™
System allows companies to monitory their employee email to:
- Ensure the proper routing of emails based on keywords within the content
- Monitor competitive activities or potential corporate espionage within the
company
- Maintain and expand customer service levels
- Minimize productivity loss through inappropriate email use.
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